Smoothstyle

project overview

This Shark hair dryer is designed to give users precise control over their styling routine with both hot and cold airflow settings. By allowing users to quickly switch between temperatures, the device supports everything from fast drying to setting and finishing styles. The campaign focused on visually demonstrating the contrast between hot and cold modes, using striking imagery to highlight how the product adapts to different styling needs.

project type

Product Launch

year

2023

my role

Art Director / Motion Designer

client

Shark