PowerEdge Next

project overview

Dell Technologies was preparing to roll out its next generation of PowerEdge servers, a major leap in performance, scalability, and infrastructure design. To support the launch, they needed a massive video campaign: 20 individual spots that would introduce and tease each server in the new lineup, primarily targeting engineers and technical decision-makers.

project type

Multi-Product Launch

year

2023

my role

Art Director / Motion Designer

client

Dell Technologies